I've used the Awesome Strap on my bike every ride and race for the past 3 years. I've been using the original seat post design, but they are sending the new under-saddle design in groovy colors! They are also sending some product for YOU-yes YOU clinic attendees! One more reason to sign up!
I could write my own review, but my husband wrote a review for them a while ago and our opionion still stands:
In the sense that "Perfection is finally attained not when there is no longer anything to add but when there is no longer anything to take away, when a body has been stripped down to its nakedness.”(Antoine de Saint-Exupery), Backcountry Research’s Awesome Strap is simply perfect. It securely holds everything that you would need during a ride or race. You want to carry one tube and two CO2 cartridges? Done. You want a tube, a multi-tool and a CO2? Done. You want to carry lipstick, some extra cash and maybe a mirror? Get a recumbent! The Awesome Strap is beautiful in that it does the one thing it is designed to do better than anything else out there: It carries your essential gear anywhere on your bike for easy access when you need it. And did we mention secure? Trust us when we say that once the strap is locked in place, it’s not going anywhere, no matter how bumpy the trail. Simple. Easy. Awesome.

2012: Rocky Mountain Element

2011: Cannondale Flash 29er

2010: Niner Air Nine (and strange photo with questionable wardrobe choices but it shows the Awesome Strap!)